Home

Price your website

Most business websites need three pages: Home, Services and Contact, for a flat $3,300. Say what your site does, build it, and the number follows; nothing is sent until you send it.The estimate did not load, so nothing adds up here. Reload to try again; each price is also on this page below.

01 What does it do?

Tap what applies. Nothing here costs extra.

Included in every website

Written and built

  • Professional copywriting on every page, with your prices or how you quote
  • Mobile-first design, on-page SEO, local business schema and SSL
  • A contact form and a quote or booking request, spam-filtered, to your inbox

While I build it

  • A homepage preview within 48 hours of day one
  • Unlimited revisions before launch, to the pages that are there; a page rebuilt in a different direction is a new page, at $400, agreed before I start it
  • If a change would move the launch date, I tell you and you decide

At launch and after

  • 100/100 on PageSpeed Insights and WCAG 2.2 AA at launch; this page scores 100/100: test this page, opens in a new tab (Google’s phone runs vary by a point or two)
  • A dated accessibility statement page, saying what was tested and against what
  • A page of what Google saw, thirty days after launch

Yours to keep

  • Your domain, kept or new, and hosting on Cloudflare’s free plan, both in your name: the domain is about $15 a year, paid to its registrar on your own card; a domain someone else holds is moved into your name first, where that is possible, and you know what it takes before you pay
  • Google Business Profile, Search Console and Bing Webmaster Tools setup; email forwarding from your domain to the inbox you already use
  • Full source code and every login at handoff, and a one-year warranty

Copy the email

Paste each part into a new email.

To
Subject
Message

      

      

    

  


  


  

    
What each tool does

    
Ten tools, each a tile in the estimate above. Bought once and yours: no widget, no subscription.

    
Two prices each: one with the site, and one for adding it to a site I built. The four modules need the dashboard, and they ask nothing of you that the site does not already ask.

  


  

    
 Your dashboard

    

      
$1,200 for the one login your site has

      

        
A dashboard at your own address, in your own Cloudflare account. Write a post, change the line on every page, change your hours.

        
No WordPress, no plugin and nobody of mine in the loop; no customer ever signs in. Four modules plug into it, each bought on its own.

      

      

      
Built as
 
A private page of your site behind one login, writing what you change straight into the pages, with nothing about anybody held.

      
After launch
 
$1,500.

      
From you
 
The email address the login goes to; nothing else.

      
Edit your menu and prices
 
Your menu, your services, your prices, changed by you the day they change. $400 with the site, $500 after launch.

      
Update your own photos
 
Upload, reorder and caption from your phone, sized by the site so the page stays fast. $400 with the site, $500 after launch.

      
Specials and coupons
 
A dated offer with a code they show at the counter; it comes down on the date you set. $400 with the site, $500 after launch.

      
Your schedule and events
 
Classes, live music, market dates, the season, changed by you and shown on the site. $400 with the site, $500 after launch.

    

  


  

    
 Cost estimator

    

      
$800 for an estimator that sends nothing

      

        
An estimator like the one at the top of this page, for your own prices. Pick the job or the package and see the number.

        
A roof by the square, a plate by the head count, a sauna by the footprint: whatever you quote by, the customer has a number, marked as an estimate, before anyone calls.

      

      

      
Built as
 
Your pricing rules as a small program in the visitor’s browser, with your phone number and a link that writes the estimate into their own email.

      
After launch
 
$1,000.

      
From you
 
The rules you quote by and the figures; you check the numbers before it goes up.

    

  


  

    
 Order sheet

    

      
$800 for an order that lands in your inbox

      

        
Your customers pick items, see the total and send it to you. Takeout, catering, a custom piece: the order arrives as an email or a text.

        
No payment on the site and no account for the customer: they order, you confirm, and the card is handled where it always was.

      

      

      
Built as
 
Your items and prices as a list on the page, a running total, and a button that writes the order into the customer’s own email or text.

      
After launch
 
$1,000.

      
From you
 
The items, the prices, and the address or number orders go to.

    

  


  

    
 Live availability

    

      
$800 for a calendar read, not kept

      

        
Your open times, read from the calendar you already keep. A request goes to your inbox; nothing is booked on the site.

        
The site shows the open times your calendar shows and holds nothing about anybody: the booking itself happens with you, as it does now.

      

      

      
Built as
 
A read of the free and busy times on a calendar you already keep, drawn on the page, with a request that goes to your inbox.

      
After launch
 
$1,000.

      
From you
 
Read-only access to that calendar, granted by its admin; no password of yours and no key billed to you.

    

  


  

    
 Service area map

    

      
$300 for Minnesota, drawn in code

      

        
Minnesota drawn in code, your towns and counties lit, on your Contact page. No other company’s map, no script, still 100.

        
A customer sees at a glance whether you come to them, and a search engine reads the towns you serve as text.

      

      

      
Built as
 
The state’s outline and your area as one drawing in the page, the towns you serve named in text beside it.

      
After launch
 
$400.

      
From you
 
The towns and counties you serve.

    

  


  

    
 QR codes

    

      
$300 for codes you print anywhere

      

        
A code for the counter that drops a customer straight into your Google review box, one for the menu on the table, one for the booking tool on the truck. Print them anywhere.

        
Each code is a file you own, sized for print, pointing at a page of your own site or at the review link Google gives you.

      

      

      
Built as
 
Codes as print-ready files, each pointing at your site or your review link, with a page on the site to open on a phone.

      
After launch
 
$400.

      
From you
 
Where each code should land.

    

  



  


  

    

      
After launch

      

        
A page, after launch Built to the same standard as the rest of your site
$600

        
A round of updates After two weeks of free updates: one email, up to two hours of work, done within two business days
$125

        
Twelve prepaid rounds Bought any time, no expiry: twelve for $1,200, against $125 a round bought one at a time
$1,200

        
Annual site audit Every page and link tested and your Google Business Profile checked; it fixes what I wrote wrong
$250

      

      
Any tool can come later, at the later price in its chapter above.

    

    

      
What stays

      
    
        
  1. Still 100 Every tool is built into your site; nothing third-party runs on the page.
    2. 
        
  2. Still your accounts No tool asks for a password, an admin seat or a key billed to you.
    3. 
        
  3. Still your booking tool Your site links to the booking or ordering tool you already use.
    4. 
        
  4. Still no monthly fees No retainer, no subscription, no card on file.
    5. 
      

    

  


  

    

      

        
Start

        
Seen the prices? Now price it.

        Flat-rate pricing, no sales call Price it, send it
      

      

        
Say what it does, build it, see the number; the email is written for you, with four lines to fill in under your picks.